Lizzy Pepper Marketing

Dunsborough W.A

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MARKETING SOUTH WEST

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About

PRACTICAL MARKETING

I create and manage affordable marketing campaigns to ensure that your business stands out from the crowd. I offer a complete set of project managed marketing opportunities including: email campaigns and newsletters, website updates, SEO friendly copywriting, public relations, press coverage, stress free social media and event management.

I work with graphic designers, website developers and photographers and can connect you to a group of highly creative people interested in extending the on and off line reach of your brand.

While you are busy managing the everyday success story that is your business, I will create and activate a ‘big picture’ marketing strategy to match your plans for growing your market share and connecting directly with new and current customers.

SOMETHING ABOUT ME

I graduated with distinction in Bachelor in Marketing from the Royal Melbourne Institute of Technology (RMIT). After gaining a decade of diverse marketing experience in Melbourne and London I returned to Yallingup with my English husband and two daughters. As a freelance marketing consultant I am passionate about promoting local businesses, and I apply the professionalism and panache from my corporate background to work for your business.

Having me on your team is a cost effective way to have a savvy, dedicated marketing manager without the expense and effort of hiring someone ‘in house’.

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News

LOYALTY AT ITS BEST

Customers’ reward points aid quake victims

Cape Cellars’ customers and business owner Rob Zahtila raised $3,500 for the World Vision Nepal Earthquake Appeal.

 

Studies show that loyalty program members like the opportunity to share rewards with family and friends, or to donate rewards to charities. Cape Cellars supports many local community groups and charities and this was the first time customers had been invited to participate.

 

We sent an email newsletter inviting customers to donate their points, and 139 customers gave $1,728.29 in points and cash. Rob matched each donation, bringing the total to $3,500.

 

“We have a generous, community minded population that comes through the store” said Rob.

Cape Cellars' customers donate reward points to Nepal earthquake appeal

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WEBSITE COPYWRITING

FOR ZEST FLOWERS DUNSBOROUGH

I recently had the pleasure of writing copy for Zest Flowers‘ new website and brochure. Bridget Lukin supplies Dunsborough’s freshest flowers and brightest blooms. Her studio and Instagram feed is filled with an abundance of native Australian blooms. From silvery eucalypts to hot pink everlastings, sculptural proteas to the zigzag of banksias. Zest Flowers is located opposite Yallingup Coffee Company, at the rear of Fusion Blue on Naturaliste Terrace Dunsborough.

Thank you The Competition for the copywriting job. Joel Ebsworth did a fab job on graphic design.

Zest Flowers Dunsborough

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DESERT ISLAND SHOPPING

Take me to your website

I read this article and the first line really struck a chord; “setting up an online store without a solid strategy “is like setting up a shop in the desert” – you’ve got to drive people there.”

 

So true! Here are my 3 favourite strategies that really work…

 

Google AdWords

My first foray into AdWords on behalf of a client has seen online sales increase threefold. ‘Nuff said.

 

eNewsletter

Collect customer emails and market to them. They know and love your product, and they want to know about your special offers, new products and exciting news. Send them treats (first dibs on limited release wine!) but don’t give away the farm.

 

Facebook paid advertising

Facebook has some nifty marketing tools that you’re probably not aware of. Last week I browsed Walnut shoes on the David Jones website, and Walnut / David Jones advertising has appeared in my Newsfeed ever since, thanks to Facebook’s website pixel. Other great features include targeting your existing customer database, advertise to people that meet geographic, demographic or specific interests, and finding your ‘lookalike’ audience.

 

Want to know more? Give me a shout!

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Testimonials

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THE WORD ON LIZZY

Client Recommendations

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Carlo and I are extremely happy with all the work that you have done for us over the 15 months - thank you!

- Sioban, Wildwood Valley

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Lizzy brings great ideas to the table and helps clarify our own ideas with marketing and brand positioning.

- Cape Cellars

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We owe much to Lizzy's honest and proactive involvement, which has been refreshing and integral to our continued success.

- Goanna Gallery Cafe

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